Navigating the sync licensing world is like walking into a room full of endless opportunities—it’s exciting, but can also be overwhelming. Recently, I had a deep dive with industry veteran Jared Oluwa about the art of networking at sync licensing events, and let me tell you, the gems he shared are worth bookmarking.

Whether you're an introvert, an extrovert, or somewhere in between, there's a takeaway here for everyone. Here are 7 actionable tips to network at Sync Licensing conferences in 2025 like a professional.

1. When You're Networking, Lead with Genuine Intentions

Jared emphasized that networking isn’t about transactions; it’s about building relationships. His advice? Don’t start with “What do you do?” Instead, find common ground or start with a compliment.

For example, Jared once broke the ice by commenting on someone’s unique shoes, which led to a conversation that landed him a placement. It’s not about what they can do for you—it’s about authentic human connection.

"The goal is to make it a genuine interaction, not a transactional one," Jared said.

The first time I met Jared, he was wearing an all-green jumpsuit and gold glasses. We were both speaking on a panel for a sync licensing event hosted by Marcus Manderson at the NAMM Show called Syncrets to Success.

His introduction stuck with me. He didn’t just call himself a producer or composer; he also proudly claimed the title of “connector.” Jared has this ability to light up a room, and that energy immediately made him stand out.

Take note—your energy and how you present yourself can leave a lasting impression. From the way you carry yourself to how you introduce yourself, being genuine and bringing positive energy is key to standing out at sync licensing conferences.

Jared Oluwa (second the right) and I (far left) at a roof top bar after the PMC Sync Licensing Conference

2. Be a Connector

Speaking of genuine intentions, one thing I really appreciate about Jared is the power of being a connector. Introducing people who could benefit from knowing each other is a game-changer. Jared lives this principle, and I’ve experienced it firsthand.

At the PMC Conference (Production Music Conference) in Burbank, California—one of the top sync licensing events for music libraries, sync agencies, composers, and music supervisors—Jared’s networking skills were on full display.

He was volunteering at the event, which gave him access to some of the most important people in the industry. Every time I ran into him, he’d introduce me to someone new.

It didn’t matter if it was an artist he’d just met that day, the lead event coordinator, or a music supervisor working on an indie film—Jared made sure everyone was connected. This speaks volumes about the importance of being someone who not only builds relationships but also brings others together.

One of the music supervisors Jared introduced me to that evening even invited us to a private event at a rooftop bar in Hollywood. That night, we met some of the most iconic composers, music supervisors, and sync agents in the industry. Jared’s approach to networking isn’t just about shaking hands—it’s about fostering genuine connections that open doors.

3. Stand Out—Literally

Jared shared a simple but effective strategy: wear something memorable. Whether it’s a bold jacket or a quirky accessory, make it easy for people to strike up a conversation with you. That all-green jumpsuit, or Santa Clause hat in the middle of August? Definitely worked. It’s a subtle yet effective way to draw people in and start conversations naturally.

You don’t need to be decked out in the most random gear, just wear an interesting hat, or maybe wear some shoes in a color that stands out. Give people something to talk about in a respectable but noticeable way. The easier you are to approach, the less work you have to do to break the ice. It’s not the answer to all your troubles, but it’s a great way to become memorable and can give you more networking opportunities.

Image: Jared Oluwa (far left) and I (middle)at the NAMM Show - Syncrets to Success Sync Licensing Panel Moderated by Marcus Manderson (even farther left)

4. For Introverts: Start Small

Networking can feel daunting if you’re not naturally outgoing (trust me, I get it). Jared suggests starting small. If you’ve done your research and recognize someone, mention their work or something you admire.

As an introvert myself, I’ve always felt more comfortable observing and absorbing rather than jumping into the center of attention. But one of the most impactful lessons I’ve learned in the sync licensing space is that being a sponge—soaking in knowledge and doing your research—can make introducing yourself feel effortless.

Take my experience at the Guild of Music Supervisors Awards, for example. This annual event honors the top music supervisors in the industry for their exceptional placements in film, TV, and other media.

Walking into a room full of strangers could have been overwhelming, but I turned it into an opportunity.

I recognized several music supervisors whose podcasts I had devoured while learning about sync licensing trends. Using that as my icebreaker, I approached them and said something like, "I listened to your interview on [Podcast Name], and I loved what you said about [specific insight]. How did that experience shape your work on [Project Name]?"

The result? Instant connection. By showing I had done my research, I demonstrated genuine interest, which made the conversation flow naturally.

For someone who leans introverted, having this game plan felt like a cheat code. It shifted my focus from worrying about what to say to finding common ground with people I’ve learned from.

Being prepared with these little nuggets of information gave me the confidence to approach music supervisors, composers, and other sync licensing professionals—and turn what could have been an intimidating experience into meaningful networking.

If you’re introverted like me, start by picking out one or two attendees whose work resonates with you, then prepare a couple of thoughtful points or questions. When you can show you’ve done your homework, it not only boosts your confidence but also leaves a lasting impression on the other person.

5. Sync Licensing Events Worth Attending

If you’re serious about breaking into the sync licensing industry, attending key events is a must. Here are a few you should consider adding to your calendar.

We actually made this easier for you and made calendar of some the Top Sync Licensing Conferences in 2025, that you can access for free.

This free sync licensing resource also breaks down the price, and will be updated with future sync licensing conferences later down there year. Here are some notable ones mentioned:

• PMC Conference (Burbank, California): A hub for music libraries, sync agencies, and composers, this conference offers invaluable insights and networking opportunities.

• NAMM Show (Anaheim, California): While not exclusively about sync licensing, the panels and workshops, like Syncrets to Success, are essential for learning about the business.

• Shades of Sync (Los Angeles, California): A gathering that focuses on diversity and inclusion in the sync space, featuring panels with top industry professionals.

• Sync Summit (New York City, NY & Los Angeles, CA): A bi-coastal conference connecting artists with decision-makers in the sync world.

Each of these events attracts key players in the industry, providing unparalleled opportunities to meet music supervisors, composers, and fellow artists.

Image: At these events, you can meet all sorts of people in both formal and informal settings.

6. The Power of Volunteering

Let’s be real—sync licensing conferences can get expensive. Can’t afford an event ticket? Volunteering is a great alternative, but it’s not just about getting free admission. Jared Oluwa, a big advocate for volunteering, emphasizes that it should always be approached with the right intentions.

"People will see your heart. If you’re there to serve, opportunities will come naturally," Jared shared.

Volunteering is about being of service, not hustling for a free ticket. When you approach it with the sole intention of sneaking into the room, it’s easy for people to see through it—and that mindset can actually hurt your chances of building meaningful relationships.

Jared has turned volunteering into a strategic move to meet key players in the sync licensing space, but he stresses that the focus should always be on giving back and helping the event succeed.

You need a clear purpose behind why you’re volunteering. Are you passionate about supporting the sync community? Are you excited to learn and grow from the experience? That genuine intent will shine through and help you stand out.

Here’s the truth: When you show up to genuinely serve, it positions you as someone who’s reliable and valuable. Over time, you’ll build a reputation that naturally puts you in the right rooms with the right people.

Jared shared stories of how he started by simply helping out at a booth or handing out flyers—and those small acts of service led to invitations and opportunities that money couldn’t buy.

So, if you’re considering volunteering at events like the Production Music Conference (PMC) or Shades of Sync, make sure your heart is in the right place. Use the opportunity to not only give back but to truly immerse yourself in the sync licensing industry and establish your presence in an authentic way.

Image: Jared Oluwa (left) volunteering at the Guild Of Music Supervisors Awards (with me in the background lol)

7. Leverage Social Media - For Those Unable to Attend In-Person Events

If you can’t make it to sync licensing conferences in person, don’t let that stop you—social media is your playground. Platforms like LinkedIn, Facebook groups, and Instagram are invaluable tools for connecting with the sync community. By commenting on posts, sharing insights, and engaging genuinely, you can build your presence, even from the other side of the globe.

It’s easy to fall into the mindset of, “I’m not in the area, so there’s no point in trying.” But excuses won’t build your network. Take the initiative to research panels and events, even if you can’t physically attend. Look up the guest speakers and reach out to them.

A simple follow-up like, “Hey, I wasn’t able to attend the event in person, but I really appreciated the insights you shared,” can leave a lasting impression.

Don’t underestimate the power of virtual connections. One creative idea is to send a coffee gift card and schedule a 15-minute Zoom call. That little extra effort—“going the extra mile without traveling the miles” (shameless dad joke)—can make a big difference in breaking the ice and showing you’re serious about building relationships in the sync space.

Here’s a fun experiment: Search “finally met in person” on LinkedIn. You’ll see countless stories of relationships cultivated online that eventually led to in-person meetings. It’s proof that persistence and creativity can bridge any geographic gap.

I know this firsthand. In my earlier years, I was a total homebody who preferred to stay behind the screen rather than get out and network. But even then, I was able to build meaningful connections online by being consistent, proactive, and intentional. So, no matter where you are in the world, remember—your network is only a few clicks away.

Final Thoughts: Invest in Your Elevation

Jared’s mantra, “Invest in your elevation,” captures the essence of networking. It’s about investing time, energy, and resources to not just grow your career, but to uplift others in the process. The more you show up, serve, and engage authentically, the more opportunities will flow your way.

Whether you’re attending sync licensing conferences like PMC or engaging online, remember this: Networking isn’t about collecting contacts; it’s about cultivating relationships.

We've made a video about this exact topic as well.

If you’re looking for a like minded sync licensing community where you can grow and stay accountable, we invite you to join the Heate Academy. I’m the head of Sync Licensing and I have a deep passion about being transparent and sharing my insights from my ten years in the Sync Licensing Industry.