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Constant Conversion Strategy
CCS is an online course designed to give you the tools, knowledge, and a rock-solid foundation to change everything you are capable of when it comes to selling your beats online.
65+ HD Video Lessons
50+ Downloadable PDF files
12+ Hours of Content
English subtitles
- Learn and apply 100% proven, 'no-bullshit' marketing strategies for making a living off of your music.
- Grow 3x or 4x faster implementing a data-driven, tried-and-tested marketing framework.
- Build a long-lasting business model designed to generate sales, consistently!
- Get access to an invaluable resource hub of case-studies and expert interviews.
- Get lifetime access to CCS and future updates including the most up-to-date strategies for selling beats online.
- Become part of an interactive community and learning ecosystem with over 3,000+ members.
A structured approach to teach you how to sell beats
Lean through a step-by-step curriculum.
The Industry Explained
Behind The Scenes Of The Business
Driving Traffic To Your Beat Store
Leads & Building Relationships
Conversion & Sales Tactics
Practical Tutorials & Guides
Here's what makes us different
The most up-to-date strategies, driven by data, powered by the community
“Practice what you preach” — The marketing framework we developed in the past 10 years is the exact same one we use when working with some of the producers from our community. We incorporate the CCS methods into their business model, analyse the data and bring the results back to the community.
This continuous cycle of execution and optimisation allows us to constantly improve the methods we teach and relay back to the community what works. And what doesn’t work.
This makes CCS an invaluable resource hub and community to be part of.
The full rundown of the strategies and practical tutorials are included in CCS 2.0. 😉
Here's what you will learn
A long-lasting business model for selling beats. Not a quick cash grab.
CCS won’t teach you how to make money fast. If that’s what you’re after, this is not for you.
CCS is about teaching you how to create a profitable business model that maximises the return on your investment of time, money, and energy.
You will learn how to convert a high-percentage of listeners into raving fans, subscribers and paying customers. Even if you have small amounts of traffic. We’ll help you to make it count!
You will be able to see “selling beats” from a whole different and unique perspective — giving you the power to reach your full potential as a music entrepreneur.
Being part of CCS and the community that’s involved will have long-lasting effects that will forever change the way you do business online.
Step By Step Framework
Proven Tactics & Strategies
High Converting Funnels
Powerful Marketing Systems
Interviews & Case Studies
3,000+ member community
Mentorship & Guidance
Copy & Paste Templates
Become part of the movement
Join over 3,000+ enrolled producers
Thousands of producers have seen results from this masterclass. Together we’ve shaped and built an awesome community of hard-working producers that support each other on their road to success.
A powerful and actionable system to sell beats online
What you will learn
CCS teaches a powerful and actionable system to sell beats, consistently. It’s designed to give you the tools, knowledge, and a rock-solid foundation to change everything you are capable of when it comes to selling your beats online.
- Learn to define your target audience and collect key data-points to help convert listeners into becoming loyal customers.
- Level up your social game and drive quality traffic from your social platforms to your beat store or website.
- Build automated systems to exponentially grow an invaluable email list of prospects and paying clients.
- Learn how to negotiate deals with clients while, at the same time, protecting your beats so you don’t sell yourself short.
- Build everlasting relationships with existing clients to earn extra thousands a year from recurring purchases.
- Make even the slightest amount of traffic count. Even with a small YouTube channel you can run a profitable business!
our teaching methods
How you will learn
Six steps to learn and implement a proven system that will benefit you for the rest of your career.
videos & lectures
Watch & Learn "how they do it"
Discover the ins and outs of the online industry of selling beats and get the answers to “How do they do it?” CCS provides a unique learning experience to show you how successful producers operate in their daily workflow and teach you how to copy their methods.
STAGE 1
Copy & Paste A Data-Driven Marketing Framework
Learn through a step-by-step process how to incorporate marketing tactics into your own business. Our tried and tested strategies allows you to skip the trial and error stage! Everything we teach is tried and tested by thousands who went before you with proof and results in the videos. All you have to do is copy the methods.
Personalised Learning Experience
Get access to the CCS course through our HEATE Academy. Your personal dashboard with videos and lectures allows you to go through the courses at your own pace. It will track your progress so you can pick up anytime you want.
Get Up & Running ASAP
CCS 2.0’s invaluable resource hub is designed to get you up and running as fast as possible. We will provide you with tools, dozens of templates, funnels, datasheets, documents, and more that will save you months of work!
Vibrant community
Over 4,000+ students are active in Discord. We're a team and we got each other's back.
ABOUT THE COMpANY
Hey, I’m Robin Wesley — The Co-Founder and CEO of HEATE. I’m a professional music producer and have been selling beats online for over a decade.
In 2018, we founded HEATE to help independent producers who were struggling to sell their beats online. We’re most known for our masterclass The Constant Conversion Strategy (CCS) — our online course that has helped thousands of producers to launch and grow their own businesses.
Our efforts in helping producers have seen us featured on CNBC, BBC, Native Instruments, and more!
Over the years, we’ve transitioned from an educational platform into a community-driven learning ecosystem. Today, our members inspire us to provide solutions to everyday struggles they encounter while growing their brands.
Powered by our community, we aim to evolve into the ultimate resource hub providing up-to-date tips, tools, expertise, and guidance to anyone who wants to launch and grow a thriving music production company.
The HEATE team consists of former CCS Students and industry experts! 🔥
Here's what's inside CCS 2.0
Get lifetime access to everything CCS 2.0 has to offer.
Sign up for the Advanced Edition to get access to extra courses and additional templates.
CCS 2.0 Full Online Course
Learn to build, grow, and manage a wildly profitable business model for selling beats online.
- Join the HEATE Academy and get lifetime access to CCS 2.0.
- 60+ HD Videos with over 12+ hours of content.
- Includes; ready-to-import templates, funnels, and documents.
$499 Value
Notion Command Center (FREE)
Organise your workflow with this all-in-one productivity tool to manage your entire beat selling business.
- A single tool to stay organised; Always know what to do and when.
- Work laser-focused on your goals and objectives.
- Keep track of overall finances, sales, and expenses.
$199 Value
Strategy Playbooks and Templates
Advanced Edition Only
Speed up the process and save hours of time with strategy playbooks, ready-to-use templates, marketing funnels and more.
- Access any document you could ever need as a producer selling beats online.
- Get access to dozens of ready-to-import templates and funnels.
- Speed up your workflow and get up and running as quickly as possible
$249 Value
Expert Interviews & Case Studies
Advanced Edition Only
Learn from the brightest and most successful producers in the online game. and watch how we experiment with new tactics
- Get access to case-study results and follow along as we experiment new tactics.
- Watch raw uncut videos and interviews we have with successful producers.
- Be the first to hear about our latest strategies, tactics and experiments.
$149 Value
Advanced Email Marketing Course
Advanced Edition Only
Fully integrate email marketing in your business and optimise your processes to earn more revenue from your list.
- Learn to write engaging emails that convert twice as more people.
- Optimise your email strategy for better open-rates, click-rates and deliverability.
- Instantly launch a weekly campaign strategy using our vault of email templates.
$149 Value
Webdesign Elementor Pro Course
Advanced Edition Only
Build your own website and improve your marketing results by building on a foundation you own and control.
- Execute your marketing strategies with the highest chance of success.
- Learn the invaluable skill of webdesign with an easy-to-use tool called Elementor Pro
- Build a business on a foundation you own and control. (Not a Pro Page)
$149 Value
For real. 💯
The best up-to-date strategies for selling beats — at your fingertips for the rest of your life.
Free bonus Course
Included: Producer Command Center Notion Dashboard + Course
An incredibly valuable tool to help manage your business, organize your tasks, keep track of your progress, and overall workload. The Producer Command Center also includes a step-by-step to-do list for implementing the course and other features such as keeping track of your KPI’s, your objectives, goals, and much more.
- All-in-one dashboard to manage your entire beat selling business.
- Always know what to do and when.
- Keep track of important tasks and goals.
Lifetime access to the community
Chat & strategize with other producers in an invite-only Discord server
Get lifetime access to our Discord server. Talk with 250+ like-minded producers, share experiences, strategies, ask questions and get feedback.
CCS 2.0 - ADVANCED EDITION
Level up your skill set! 🚀
Get access to a library with over 20+ templates, documents, and more that will save you tons of time.
Advanced email marketing
Next level email marketing strategies to earn more revenue from your contact list
Take your email marketing to the next level and take full advantage of your contact list. Fully integrate email marketing in your business and optimise your processes to earn more revenue from your list.
- Learn to write engaging emails that convert twice as more people.
- Optimise your email strategy for better open-rates, click-rates and deliverability.
- Instantly launch a weekly campaign strategy using our vault of email templates.
- The $10k Holiday Sales Funnel
- 25+ weekly email campaigns
upgrade your skillset
Webdesign course
Level up your skills and learn in a few hours how to build a high-converting custom WordPress website using Elementor Pro.
- Generate more sales through a fully-customisable WordPress website
- Take full advantage of your marketing efforts by growing domain and brand authority online
- Get up and running fast using our high-converting design templates (coming soon)
Save time
Save time with templates and playbooks
- Business & Legal Documents Legal
- Ready-to-import Email Funnels Marketing
- Tons of Email templates Marketing
- Google Data Studio dashboards Analytics
- Google Sheet templates Operations
Get access to a library with over 20+ templates, documents, and more that will save you tons of time.
Advanced Edition Only
EXPERT INTERVIEWS AND CASE STUDIES
Collaborating with the brightest and most successful producers in the game! 🔥
Throughout the years, we’ve built a network of top-selling producers, companies and experts in the field. The partners we choose to work with all share the same goal, which is “giving back to the producer community.”
As part of CCS Advanced, you get access to hours of extra content of interviews and case-studies.
- Access full-length interviews with top-selling producers in the game.
- Get access to case-studies and follow along as we experiment with new tactics.
- Be the first to hear about new sales tactics and strategies.
"As a producer I've been looking for ways that I can use online marketing to market my beats and HEATE nailed it with this course."
JOIN OVER 3000+ ENROLLED PRODUCERS
Become part of the movement
Hundreds of producers have seen results from this masterclass. Together we’ve shaped and built an awesome community of hard-working producers that support each other on their road to success.
Build to XYZ, designed to grow!
Here's Everything You'll Get Forever Access To When You Join Today...
CCS is an online course designed to give you the tools, knowledge, and a rock-solid foundation to change everything you are capable of when it comes to selling your beats online.
Included if you purchase today
$499 Constant Conversion Strategy Online Course
Instant access to 60 videos and 12 hours of content that teaches you everything you need to know about selling beats online.
$249 Strategy Playbooks & Templates
Speed up the process and save hours of time with strategy playbooks, ready-to-use templates, marketing funnels and more.
$199 Advanced Email Marketing Course
Learn to fully integrate email marketing in your business and optimise your processes to earn more revenue from your list.
$199 Notion Producer Command Center Dashboard
Organise your workflow with this all-in-one productivity tool to manage your entire beat selling business.
$149 Webdesign Elementor Pro Course
Build your own website and improve your marketing results by building on a foundation you own and control.
$149 Expert Interviews & Case Studies
Learn from the brightest and most successful producers in the online game. and watch how we experiment with new tactics
Priceless CCS Office Hours
A bi-weekly (structured but informal) live session in Discord hosted by the HEATE team to meet with peers, discuss real challenges and course content.
Priceless Members-only Discord Community
Get lifetime access to our Discord server. Talk with like-minded students, share experiences, strategies, ask questions and get feedback.
Total Value of $1.444
One Time Payment of $397*
As We Mentioned... Doors Are Open For A Limited Time. Join Today And Get Lifetime Access To CCS 2.0
Start Selling Beats Like Wildfire. 100% Risk
Free, Backed With A 30-Day Money Back Guarantee.
One Payment
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Today's payment:
$397277 - Future payments: No Monthly Payments Needed
3 Month Payment Plan
- Today's payment: $159
- Future payments: 2 Monthly payments of $169
We want to make sure you are 100% confident about investing in this masterclass
But as we tell our students all the time: “there’s no way to get-rich-quick in this industry”. We’ll give the exact roadmap and strategies you need to get started and generate real beat sales but it’s up to YOU to take action.
We offer a 30-day money-back guarantee but if you’re starting from scratch, the chances of making $1,000 in beat sales within 30-days are slim. If this is what your expectations are, we ask you not to sign up.
If you’re ready to put in the work, commit to the program and apply what we teach–then you’re exactly the type of producer we’d like to help and I look forward to working with you soon.
Still have questions? You can reach out to us here.
Questions? We got you covered
If you have more questions, don’t hesitate to reach out to us via the chat widget in the bottom right corner.
No worries – we’ve got you covered. This masterclass shows you everything from scratch. We’ll start at the fundamentals, moving up to the advanced techniques. You’ll make an incredible jump-start compared to others that are just starting out.
Even better! This masterclass will help you accelerate your growth, which is even more effective when you already have a ground base of knowledge and experience with selling beats.
The Constant Conversion Strategy course is completely online-based.
As soon as you make your payment, you’ll be instantly enrolled in the course platform and you can start the course straight away.
There’s no time-limit or monthly/yearly fee to keep access. You only pay for the masterclass once and will have lifetimes access.
(Important: If you’re on a payment plan and you cancel before your final payment or miss your multiple monthly payments, your account will get suspended)
The course includes 12+ hours of video content and you can go through the lessons as quickly or slowly as you like. If you have a busy schedule, you can stretch it out over several weeks or even months. Remember, you have lifetime access.
Many of our students go through the course entirely once and later refer back to specific videos to apply the strategies they’ve learned one-by-one.
No, what you see is what you get! Unlike some other courses, this masterclass is as complete as can be and doesn’t require any additional payments to unlock new material (or future material added to the curriculum).
But don’t forget that every business start-up requires some investment. We do recommend the use of certain (third-party) tools to help you setup your selling machine. Depending on the size of your business, the cost could be anywhere between $0-60/month. Examples are: Beat hosting platforms such as Soundee, Airbit, or BeatStars or Email Service Providers to run marketing campaigns such as MailChimp, ActiveCampaign or MailerLite
