Introducing

Constant Conversion Strategy

CCS is an online course designed to give you the tools, knowledge, and a rock-solid foundation to change everything you are capable of when it comes to selling your beats online.

65+ HD Video Lessons

50+ Downloadable PDF files

12+ Hours of Content

English subtitles

Course breakdown

A structured approach to teach you how to sell beats

Lean through a step-by-step curriculum.

The Industry Explained

Cause we gotta start somewhere. Walk through the basics of the industry and how it operates. To start off, we'll help you spot and fix any flaws in your current system before moving forward.
Module 1

Behind The Scenes Of The Business

A unique glimpse behind the scenes. Learn what it takes to run a profitable beats selling business and how we approach the concept of selling beats online with a long-term vision in mind.
module 2

Driving Traffic To Your Beat Store

Explore different ways to drive (more) traffic to your beat store utilising social platforms, YouTube, and beats marketplaces. Learn to build momentum and double down on what works.
MODULE 3

Leads & Building Relationships

Learn how to generate leads and build relationship with (potential) customers on auto-pilot. See the power of CCS strategies at work and how the framework is wired for consistent success.
module 4

Conversion & Sales Tactics

Here's how to make even the slightest amount of traffic count. Optimise your system for maximum conversion and apply sales tactics to generate high-quality sales.
module 5

Practical Tutorials & Guides

It's time to get your hands dirty. We'll walk you through every step of the way to help you implement CCS tactics and strategies to build your own profitable business model.
module 6

Here's what makes us different

The most up-to-date strategies, driven by data, powered by the community

“Practice what you preach” โ€” The marketing framework we developed in the past 10 years is the exact same one we use when working with some of the producers from our community. Weย incorporate the CCS methods into their business model, analyse the data and bring the results back to the community.

This continuous cycle of execution and optimisation allows us to constantly improve the methods we teach and relay back to the community what works. And what doesn’t work.ย 

This makes CCS an invaluable resource hub and community to be part of.ย 

๐ŸŽฌ Here’s a recent case study on how we helped this producer make over $27,000 in 103 days, using CCS 2.0.ย ย 

The full rundown of the strategies and practical tutorials are included in CCS 2.0. ๐Ÿ˜‰

Here's what you will learn

A long-lasting business model for selling beats. Not a quick cash grab.

CCS won’t teach you how to make money fast. If that’s what you’re after, this is not for you.ย 

CCS is about teaching you how to create a profitable business model that maximises the return on your investment of time, money, and energy.ย 

You will learn how to convert a high-percentage of listeners into raving fans, subscribers and paying customers. Even if you have small amounts of traffic. Weโ€™ll help you to make it count!

You will be able to see “selling beats” from a whole different and unique perspective โ€” giving you the power to reach your full potential as a music entrepreneur.ย 

Being part of CCS and the community that’s involved will have long-lasting effects that will forever change the way you do business online.ย 

Step By Step Framework

Proven Tactics & Strategies

High Converting Funnels

Powerful Marketing Systems

Interviews & Case Studies

3,000+ member community

Mentorship & Guidance

Copy & Paste Templates

Become part of the movement

Join over 3,000+ enrolled producers

Thousands of producers have seen results from this masterclass. Together weโ€™ve shaped and built an awesome community of hard-working producers that support each other on their road to success.

I have been using it extensively since the beginning of this year. Besides teaching you how to acquire customers, it also explains how to maintain relationships with the artists through an automated, yet personal process. There are lots of handy new tools you'll learn. For example, CSS provided me with a Holiday Sales Funnel template applicable to Black Friday.
Seriouz Beats
via Facebook Group
I really think Robin's course is worth every penny, he's not trying to sell you a specific tool and his approach is really unique. I think in the end his way of doing things is the beste one because it doesn't depend on a specific tool other than a very cunning strategy that doesn't rely on one specific platform.
Sam Silk
via Private Discord server
Celebrating a win, managed to sell an exclusive to a really unexpected artist, and he actually paid me way more than the quoted price. And I haven't even applied like a lot of the lessons past module 3, still slowly grinding and ramping it up.
FREMADETHIS
via Private Discord server
Wanted to update you guys on my CCS success. I've been having artist come around for seconds to buy more beats from me since I first got my mailing list up and running. I've already had an artist spend $450 with me on a .wav tracked out-licensing agreement over the last 2 months. This is crazy, thx for all the help and advice guys. ๐Ÿ”ฅ
Trey Houston
via Private Discord server
In my experience, CCS goes above and beyond in terms of value, compared to other music marketing courses I have purchased before. It gave me the valuable online tools necessary to make a success of my business. The course is very clear, and the graphics are beautifully made and very engaging.
Wave Dweller
via Email Support
CCS is absolutely perfect. Just what I needed. Indeed it made me more confident now about setting up my own beats leasing business. And just to give you guys and update, I just quit my job just for this. It's a bold move, but it's just what I needed to really focus on this thing. I am glad you guys look out for us!
Franco Madrid
via Email Support
Today I received my first sale it was an exclusive for $375! Thanks to Robin Wesley and team. I've been using the exclusive rights template to set it up and it worked wonderfully.
fenixprod.
via Private Discord server
I just finished the course and it was amazing. Love the concise way of how you lay out complex subjects. I'm truly delighted and taking action as we speak.
Ryan Lisse
via Email Support
I just wanted to post an update! I already made the money back I spent on this course. Feels good man.
Jank Divine
via Private Discord server

A powerful and actionable system to sell beats online

What you will learn

CCS teaches a powerful and actionable system to sell beats, consistently. It’s designed to give you the tools, knowledge, and a rock-solid foundation to change everything you are capable of when it comes to selling your beats online.

our teaching methods

How you will learn

Six steps to learn and implement a proven system that will benefit you for the rest of your career. 

videos & lectures

Watch & Learn "how they do it"

Discover the ins and outs of the online industry of selling beats and get the answers to โ€œHow do they do it?โ€ CCS provides a unique learning experience to show you how successful producers operate in their daily workflow and teach you how to copy their methods.

STAGE 1

Copy & Paste A Data-Driven Marketing Framework

Learn through a step-by-step process how to incorporate marketing tactics into your own business. Our tried and tested strategies allows you to skip the trial and error stage! Everything we teach is tried and tested by thousands who went before you with proof and results in the videos. All you have to do is copy the methods.

Personalised Learning Experience

Get access to the CCS course through our HEATE Academy. Your personal dashboard with videos and lectures allows you to go through the courses at your own pace. It will track your progress so you can pick up anytime you want.

Get Up & Running ASAP

CCS 2.0โ€™s invaluable resource hub is designed to get you up and running as fast as possible. We will provide you with tools, dozens of templates, funnels, datasheets, documents, and more that will save you months of work!

Vibrant community

Over 4,000+ students are active in Discord. We're a team and we got each other's back.

It's the best thing that ever happened to me!
Ervin
via Facebook Group
I wish I had something like CCS when I started out.
Roko Tensei
via Facebook Group

ABOUT THE COMpANY

Robin Wesley
Co-Founder & CEO

Hey, I’m Robin Wesley โ€” The Co-Founder and CEO of HEATE.ย I’m a professional music producer and have been selling beats online for over a decade.ย 

In 2018, we founded HEATE to help independent producers who were struggling to sell their beats online. We’re most known for our masterclass The Constant Conversion Strategy (CCS) โ€” our online course that has helped thousands of producers to launch and grow their own businesses.ย 

Our efforts in helping producers have seen us featured on CNBC, BBC, Native Instruments, and more!

Over the years, we’ve transitioned from an educational platform into a community-drivenย learning ecosystem. Today, our members inspire us to provide solutions to everyday struggles they encounter while growing their brands.ย 

Powered by our community, we aim to evolve into the ultimate resource hub providing up-to-date tips, tools, expertise, and guidance to anyone who wants to launch and grow a thriving music production company.ย 

The HEATE team consists of former CCS Students and industry experts! ๐Ÿ”ฅ

Robin Wesley
Co-founder & CEO
Chris
Co-founder & CTO
Ryan
Head Of Content & CMO
Rutger
Community & Support Manager
Tristan
Catalog Manager & Data Analyst
Troy
Community Moderator
These companies talk about us

Here's what's inside CCS 2.0

Get lifetime access to everything CCS 2.0 has to offer.ย 
Sign up for the Advanced Edition to get access to extra courses and additional templates.

CCS 2.0 Full Online Course

Learn to build, grow, and manage a wildly profitable business model for selling beats online.

$499 Value

Notion Command Center (FREE)

Organise your workflow with this all-in-one productivity tool to manage your entire beat selling business.

$199 Value

Strategy Playbooks and Templates

Advanced Edition Only

Speed up the process and save hours of time with strategy playbooks, ready-to-use templates, marketing funnels and more.ย 

$249 Value

Expert Interviews & Case Studies

Advanced Edition Only

Learn from the brightest and most successful producers in the online game. and watch how we experiment with new tactics

$149 Value

Advanced Email Marketing Course

Advanced Edition Only

Fully integrate email marketing in your business and optimise your processes to earn more revenue from your list.ย ย 

$149 Value

Webdesign Elementor Pro Course

Advanced Edition Only

Build your own website and improve your marketing results by building on a foundation you own and control.ย 

$149 Value
Lifetime access.
For real. ๐Ÿ’ฏ

The best up-to-date strategies for selling beats โ€” at your fingertips for the rest of your life.

Free bonus Course

Included: Producer Command Center Notion Dashboard + Course

An incredibly valuable tool to help manage your business, organize your tasks, keep track of your progress, and overall workload. The Producer Command Center also includes a step-by-step to-do list for implementing the course and other features such as keeping track of your KPI’s, your objectives, goals, and much more.ย 

Lifetime access to the community

Chat & strategize with other producers in an invite-only Discord server

Get lifetime access to our Discord server. Talk with 250+ like-minded producers, share experiences, strategies, ask questions and get feedback.

CCS 2.0 - ADVANCED EDITION

Level up your skill set! ๐Ÿš€

Get access to a library with over 20+ templates, documents, and more that will save you tons of time.

Advanced email marketing

Next level email marketing strategies to earn more revenue from your contact list

Take your email marketing to the next level and take full advantage of your contact list.ย Fully integrate email marketing in your business and optimise your processes to earn more revenue from your list.ย ย ย 

upgrade your skillset

Webdesign course

Level up your skills and learn in a few hours how to build a high-converting custom WordPress website using Elementor Pro.ย 

๐Ÿ’ผ
Free Beats Policy
Legal Doc
๐Ÿ“‘
Excl. License Agreement
Legal Doc
๐ŸŽค
Songwriter Split-Sheet
Legal Doc
๐Ÿ“ฉ
Lead Magnet Delivery
Email Funnel
๐Ÿ“Š
Artist Relation Sequence
Email Funnel
๐Ÿ“ฉ
Sales Sequence
Email Funnel
๐Ÿ“ฉ
After Sales Sequence
Email Funnel
๐Ÿ“ˆ
Sales Data Sheet
Google Sheet
๐Ÿ“Š
Sales Dashboard
Google Data Studio
๐Ÿ’ผ
Non-Exclusive License Agreements
Legal Doc
๐Ÿ’ป
75+ Email Subjects
PDF
๐Ÿ“„
Starting From Scratch
PDF: Checklist
๐Ÿš€
Selling Beats Business
Trello To-Do Board
๐Ÿ“–
Lead Magnet Delivery Strategy
Playbook
โœ‰๏ธ
19 Copy Paste Emails
Email templates
๐Ÿ’ผ
Free Beats Policy
Legal Doc
๐Ÿ“‘
Excl. License Agreement
Legal Doc
๐ŸŽค
Songwriter Split-Sheet
Legal Doc
๐Ÿ“ฉ
Lead Magnet Delivery
Email Funnel
๐Ÿ“Š
Artist Relation Sequence
Email Funnel
๐Ÿ“ฉ
Sales Sequence
Email Funnel
๐Ÿ“ฉ
After Sales Sequence
Email Funnel
๐Ÿ“ˆ
Sales Data Sheet
Google Sheet
๐Ÿ“Š
Sales Dashboard
Google Data Studio
๐Ÿ’ผ
Non-Exclusive License Agreements
Legal Doc
๐Ÿ’ป
75+ Email Subjects
PDF
๐Ÿ“„
Starting From Scratch
PDF: Checklist
๐Ÿš€
Selling Beats Business
Trello To-Do Board
๐Ÿ“–
Lead Magnet Delivery Strategy
Playbook
โœ‰๏ธ
19 Copy Paste Emails
Email templates
๐Ÿ’ผ
Free Beats Policy
Legal Doc
๐Ÿ“ฉ
Sales Sequence
Email Funnel
๐ŸŽค
Songwriter Split-Sheet
Legal Doc
๐Ÿ“ฉ
After Sales Sequence
Email Funnel
๐Ÿ“Š
Artist Relation Sequence
Email Funnel
๐Ÿ“ˆ
Sales Data Sheet
Google Sheet
๐Ÿ“–
Lead Magnet Delivery Strategy
Playbook
โœ‰๏ธ
19 Copy Paste Emails
Email templates
๐Ÿ“Š
Sales Dashboard
Google Data Studio
๐Ÿ’ผ
Non-Exclusive License Agreements
Legal Doc
๐Ÿ’ป
75+ Email Subjects
PDF
๐Ÿ“‘
Excl. License Agreement
Legal Doc
๐Ÿ“„
Starting From Scratch
PDF: Checklist
๐Ÿš€
Selling Beats Business
Trello To-Do Board
๐Ÿ“ฉ
Lead Magnet Delivery
Email Funnel
๐Ÿ’ผ
Free Beats Policy
Legal Doc
๐Ÿ“ฉ
Sales Sequence
Email Funnel
๐ŸŽค
Songwriter Split-Sheet
Legal Doc
๐Ÿ“ฉ
After Sales Sequence
Email Funnel
๐Ÿ“Š
Artist Relation Sequence
Email Funnel
๐Ÿ“ˆ
Sales Data Sheet
Google Sheet
๐Ÿ“–
Lead Magnet Delivery Strategy
Playbook
โœ‰๏ธ
19 Copy Paste Emails
Email templates
๐Ÿ“Š
Sales Dashboard
Google Data Studio
๐Ÿ’ผ
Non-Exclusive License Agreements
Legal Doc
๐Ÿ’ป
75+ Email Subjects
PDF
๐Ÿ“‘
Excl. License Agreement
Legal Doc
๐Ÿ“„
Starting From Scratch
PDF: Checklist
๐Ÿš€
Selling Beats Business
Trello To-Do Board
๐Ÿ“ฉ
Lead Magnet Delivery
Email Funnel
๐Ÿ“Š
Sales Dashboard
Google Data Studio
๐Ÿ’ผ
Non-Exclusive License Agreements
Legal Doc
๐Ÿš€
Selling Beats Business
Trello To-Do Board
๐Ÿ“ฉ
Lead Magnet Delivery
Email Funnel
๐Ÿ’ผ
Free Beats Policy
Legal Doc
๐Ÿ“ฉ
Sales Sequence
Email Funnel
โœ‰๏ธ
19 Copy Paste Emails
Email templates
๐ŸŽค
Songwriter Split-Sheet
Legal Doc
๐Ÿ“ฉ
After Sales Sequence
Email Funnel
๐Ÿ“Š
Artist Relation Sequence
Email Funnel
๐Ÿ“ˆ
Sales Data Sheet
Google Sheet
๐Ÿ’ป
75+ Email Subjects
PDF
๐Ÿ“–
Lead Magnet Delivery Strategy
Playbook
๐Ÿ“‘
Excl. License Agreement
Legal Doc
๐Ÿ“„
Starting From Scratch
PDF: Checklist
๐Ÿ“Š
Sales Dashboard
Google Data Studio
๐Ÿ’ผ
Non-Exclusive License Agreements
Legal Doc
๐Ÿš€
Selling Beats Business
Trello To-Do Board
๐Ÿ“ฉ
Lead Magnet Delivery
Email Funnel
๐Ÿ’ผ
Free Beats Policy
Legal Doc
๐Ÿ“ฉ
Sales Sequence
Email Funnel
โœ‰๏ธ
19 Copy Paste Emails
Email templates
๐ŸŽค
Songwriter Split-Sheet
Legal Doc
๐Ÿ“ฉ
After Sales Sequence
Email Funnel
๐Ÿ“Š
Artist Relation Sequence
Email Funnel
๐Ÿ“ˆ
Sales Data Sheet
Google Sheet
๐Ÿ’ป
75+ Email Subjects
PDF
๐Ÿ“–
Lead Magnet Delivery Strategy
Playbook
๐Ÿ“‘
Excl. License Agreement
Legal Doc
๐Ÿ“„
Starting From Scratch
PDF: Checklist

Save time

Save time with templates and playbooks

Get access to a library with over 20+ templates, documents, and more that will save you tons of time.

Advanced Edition Only

EXPERT INTERVIEWS AND CASE STUDIES

Collaborating with the brightest and most successful producers in the game! ๐Ÿ”ฅ

Throughout the years, we’ve built a network of top-selling producers, companies and experts in the field. The partners we choose to work with all share the same goal, which is “giving back to the producer community.”ย 

As part of CCS Advanced, you get access to hours of extra content of interviews and case-studies.ย 

Play Video

"As a producer I've been looking for ways that I can use online marketing to market my beats and HEATE nailed it with this course."

โ€” Ryan Lisse
Worked with artists like Afrojack, Kyle Massey, Ricky breaker and many more.

JOIN OVER 3000+ ENROLLED PRODUCERS

Become part of the movement

Hundreds of producers have seen results from this masterclass. Together weโ€™ve shaped and built an awesome community of hard-working producers that support each other on their road to success.

Build to XYZ, designed to grow!ย 

Recap

Here's Everything You'll Get Forever Access To When You Join Today...

CCS is an online course designed to give you the tools, knowledge, and a rock-solid foundation to change everything you are capable of when it comes to selling your beats online.

Included if you purchase today

$499 Constant Conversion Strategy Online Course

Instant access to 60 videos and 12 hours of content that teaches you everything you need to know about selling beats online.

$249 Strategy Playbooks & Templates

Speed up the process and save hours of time with strategy playbooks, ready-to-use templates, marketing funnels and more.

$199 Advanced Email Marketing Course

Learn to fully integrate email marketing in your business and optimise your processes to earn more revenue from your list.

$199 Notion Producer Command Center Dashboard

Organise your workflow with this all-in-one productivity tool to manage your entire beat selling business.

$149 Webdesign Elementor Pro Course

Build your own website and improve your marketing results by building on a foundation you own and control.

$149 Expert Interviews & Case Studiesโ€‹

Learn from the brightest and most successful producers in the online game. and watch how we experiment with new tactics

Priceless CCS Office Hours

A bi-weekly (structured but informal) live session in Discord hosted by the HEATE team to meet with peers, discuss real challenges and course content.

Priceless Members-only Discord Community

Get lifetime access to our Discord server. Talk with like-minded students, share experiences, strategies, ask questions and get feedback.

Total Value of $1.444

One Time Payment of $497*

*does not include interest rates when using a payment plan
Join today, access for life.

As We Mentioned... Doors Are Open For A Limited Time. Join Today And Get Lifetime Access To CCS 2.0

Start Selling Beats Like Wildfire. 100% Risk
Free, Backed With A 30-Day Money Back Guarantee.

One Payment

3 Month Payment Plan

6 Month Payment Plan

Got my first sale , been in the course for less than a week ๐Ÿ˜Ž
maly.kai
CCS Student
Badge 1Created with Sketch.

We want to make sure you are 100% confident about investing in this masterclass

Make no mistake, signing up for CCS requires commitment. You will experience a whole different world that goes on behind the creative process of making beats.

But as we tell our students all the time: โ€œthereโ€™s no way to get-rich-quick in this industryโ€. Weโ€™ll give the exact roadmap and strategies you need to get started and generate real beat sales but itโ€™s up to YOU to take action.

We offer a 30-day money-back guarantee but if youโ€™re starting from scratch, the chances of making $1,000 in beat sales within 30-days are slim. If this is what your expectations are, we ask you not to sign up.

If youโ€™re ready to put in the work, commit to the program and apply what we teachโ€“then youโ€™re exactly the type of producer weโ€™d like to help and I look forward to working with you soon.

Still have questions? You can reach out to us here.
FAQ

Questions? We got you covered

If you have more questions, don’t hesitate to reach out to us via the chat widget in the bottom right corner.

No worries – weโ€™ve got you covered. This masterclass shows you everything from scratch. Weโ€™ll start at the fundamentals, moving up to the advanced techniques. Youโ€™ll make an incredible jump-start compared to others that are just starting out.

Even better! This masterclass will help you accelerate your growth, which is even more effective when you already have a ground base of knowledge and experience with selling beats.

The Constant Conversion Strategy course is completely online-based.

As soon as you make your payment, youโ€™ll be instantly enrolled in the course platform and you can start the course straight away.

Thereโ€™s no time-limit or monthly/yearly fee to keep access. You only pay for the masterclass once and will have lifetimes access.

(Important: If youโ€™re on a payment plan and you cancel before your final payment or miss your multiple monthly payments, your account will get suspended)

The course includes 12+ hours of video content and you can go through the lessons as quickly or slowly as you like. If you have a busy schedule, you can stretch it out over several weeks or even months. Remember, you have lifetime access.

Many of our students go through the course entirely once and later refer back to specific videos to apply the strategies theyโ€™ve learned one-by-one.

No, what you see is what you get! Unlike some other courses, this masterclass is as complete as can be and doesnโ€™t require any additional payments to unlock new material (or future material added to the curriculum).

But donโ€™t forget that every business start-up requires some investment. We do recommend the use of certain (third-party) tools to help you setup your selling machine. Depending on the size of your business, the cost could be anywhere between $0-60/month. Examples are: Beat hosting platforms such as Soundee, Airbit, or BeatStars or Email Service Providers to run marketing campaigns such as MailChimp, ActiveCampaign or MailerLite

Get instant access

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Free, Backed With A 30-Day Money Back Guarantee.

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