How We Helped Sauceware Audio Launch “SPAWN” with a High-Converting Email Strategy

Sauceware Audio is a plugin company focused on delivering unique, creative tools for producers. For the launch of their AI-powered plugin, SPAWN, they brought us in to take full ownership of the email strategy. Our goal was to drive education, engagement, and conversions across every phase of the launch.

Project Snapshot

SPAWN was a unique plugin—one of the first AI-based production tools of its kind. That came with a specific challenge: most producers hadn’t seen anything like it before. We needed to introduce the concept clearly, explain the value, and build anticipation leading into launch.

Our approach focused on structuring the entire customer journey—from awareness to action—through email. We handled strategy, segmentation, automation, and all launch copy to ensure SPAWN had a strong rollout.

This included:

– Pre-launch hype campaigns tied to a contest opt-in

– A full nurture funnel to warm subscribers

– A segmented launch week campaign

– Post-launch evergreen automation

Goals Summary

We set out with clear objectives based on what the product needed and what the audience required to make a buying decision.

🎯 Goal 1: Build early interest and segment high-intent subscribers

🎯 Goal 2: Educate the audience about what SPAWN is and how it fits into their workflow

🎯 Goal 3: Drive conversions during launch week with a structured, segmented campaign

🎯 Goal 4: Build an evergreen system to continue generating sales after the launch

Execution Summary

We took a phased approach to email, beginning with a contest-driven hype strategy and ending with an evergreen funnel that continues to convert. Sauceware handled the top-of-funnel collection through a Beta Pack Contest form—our role was everything after: list engagement, automation, segmentation, and performance copywriting.

Hype Phase – Beta Pack Contest

We launched the campaign by directing traffic to Sauceware’s Beta Pack Contest form through email marketing. After submission, subscribers received follow-up emails confirming their entry, previewing what SPAWN was all about, and hyping up the upcoming launch. We also sent list-wide reminders to generate more signups and micro-commitments.

Email marketing gave us a direct line to re-engage old customers, nurture new leads, and deliver targeted messaging to high-intent segments. By tailoring our copy and timing around the contest, we were able to drive traffic straight to the Beta Pack opt-in, increase micro-commitments, and build real momentum around SPAWN—even before the launch began. It helped us turn awareness into action and ensured the right producers were already leaning in when the plugin officially dropped.

Pre-Launch Nurture Funnel

Once we had our high-intent segment, we warmed them up with a nurture sequence. These emails broke down what made SPAWN different, walked through use-cases, and educated producers on how to implement it in their workflow—building strong momentum before the sales window opened.

Launch Week Execution

Our 14-day launch campaign used segmentation to speak directly to engaged users vs. colder contacts. The emails leaned into urgency, walkthroughs, and the core value proposition—making it easy for producers to say “yes” and get started.

Evergreen Funnel Setup

After launch, we transformed the campaign into an evergreen system. This included re-engagement emails for non-buyers and onboarding-style sequences for new subscribers. It ensured SPAWN remained a revenue-generating asset beyond the launch window.

Results Summary

The campaign created strong early momentum and continues to convert new subscribers with its evergreen follow-up system.

Key Metric 1

Email revenue accounted for 29% of total launch week sales

Key Metric 2

59% average open rate

Key Metric 3

5.2% average click-through rate

Key Metric 4

Fully evergreen funnel established for long-term conversion