How We Helped KXVI Sell Out His Limited Kit Drop with a Structured Tease-to-Launch Funnel

KXVI is a producer and sound designer known for his vintage, soul-inspired sound libraries. With a growing and loyal audience of creators, KXVI has built a reputation for delivering high-quality packs that stand out in both tone and design.

Following the success of his Vintage Essentials launch, we partnered again to execute a full funnel for a new exclusive drop—this time using a refined version of our previous system without Sample Roulette. The strategy focused on progressive engagement: tease → beta pack → waitlist → limited launch.

Project Snapshot

The goal was to build structured hype and execute a scarcity-driven launch strategy with just 200 copies available.

We handled every step of the process:

• Tease phase content support and email push

• Beta pack landing page for early lead capture

• Waitlist landing page to warm up the most engaged prospects

• Sales page design and copy, aligned with KXVI’s branding

• Email funnel execution across all phases (tease, beta, waitlist, launch)

Goals Summary

Our objectives for the Melody Mastery launch included:

🎯 Goal 1: Use teaser videos to build early interest via email and social media

🎯 Goal 2: Convert warm leads through a beta pack offer into a segmented waitlist

🎯 Goal 3: Design a high-converting sales page that visually and tonally matched the product

🎯 Goal 4: Launch with a 200-copy cap to drive urgency and fast conversions

Execution Summary

We delivered a clean, conversion-focused funnel that warmed up KXVI’s audience across multiple touchpoints. Each phase was guided by strategic emails and reinforced with on-brand landing pages to maximize conversion every step of the way.

Tease Content & Early Engagement

We supported KXVI in distributing teaser video content via email and social. Teaser emails built interest around the concept of the new pack without revealing too much.

The goal was to prime the audience and generate curiosity for the beta pack release.

Performance:

• Open Rate: 44.59%

• Click-Through Rate: 0.82%

Beta Pack & Waitlist Funnel

We dropped a free beta pack to let users preview the new kit’s sound. Then we guided that warm traffic to a dedicated waitlist page designed for conversion.

Copy emphasized exclusivity, early access, and first-in-line benefits for waitlist members.

Performance:

• Open Rate: 39.65%

• Click-Through Rate: 0.69%

Launch Week Execution

We designed and developed a fully branded sales page to match the product’s aesthetic.

The campaign was capped at 200 copies, with messaging built around scarcity and urgency. A focused email campaign hit the waitlist and warm segments to convert efficiently.

Performance:

• Open Rate: 41.92%

• Click-Through Rate: 0.48%

• 200 kits sold out in 5 days

• Waitlist-to-customer conversion rate: 10%

Follow-Up & Evergreen Transition Prep

After the limited offer sold out, we prepared follow-up messaging and positioning to begin transitioning interest into an evergreen asset. This ensured that ongoing traffic wouldn’t hit a dead end and could still be captured into future campaigns.

Results Summary

This kit launch followed a clean, proven format and achieved exactly what we set out to do—build momentum, convert warm leads, and create urgency that drove fast action.

Key Metric 1

200 bonus copies sold out in 5 days

Key Metric 2

10% of the waitlist converted into paying customers

Key Metric 3

39.65% open rate and 0.69% CTR for beta and waitlist

Key Metric 4

41.92% open rate and 0.48% CTR during launch week