How We Helped Ed Talenti Launch BetterMusic—A Community That Converts & Connects

Ed Talenti is a well-known music creator and YouTuber in the production space, recognized for his creative tutorials, innovative tools, and deep connection with self-taught producers worldwide.

By 2025, Ed had built a massive audience—over 370,000 YouTube subscribers—but like many creators, he lacked a centralized way to connect, engage, and grow with his community beyond content.

That’s where we came in.

Project Snapshot

Our mission was to help Ed go beyond “audience” and create something long-lasting: a membership-based music community called BetterMusic.

We built the entire system from the ground up:

• A fully designed and structured community on Circle

• A story-driven launch campaign built around Ed’s personal journey

• A custom waitlist funnel, onboarding flow, and email sequence

• A content and engagement system that kept the community active post-launch.

Goals Summary

Our launch strategy focused on:

🎯 Goal 1: Creating a centralized community platform where producers could connect, learn, and grow together

🎯 Goal 2: Designing a high-converting waitlist funnel that positioned BetterMusic as the natural next step for Ed’s audience

🎯 Goal 3: Using Ed’s story to drive messaging, content, and campaign strategy

🎯 Goal 4: Launching with a “founding member” offer to generate urgency, credibility, and momentum

Execution Summary

We created a launch that combined Ed’s creative influence with HEATE’s conversion-driven systems—from the platform structure and sales page to every email and call to action. Each touchpoint was intentional, leading users into a community experience they were excited to be part of.

Community Setup on Circle

BWe chose Circle as the platform to build BetterMusic because of its flexibility—combining content, forums, live sessions, and resources in one place.

Key community features we built:

• Channel structure built for clarity and utility: Daily wins, track feedback, collabs, events

• Onboarding system guiding new members from intro post to active participant

• Integrated learning experience: Courses were connected to community actions, not siloed

Waitlist Funnel and Pre-Launch Campaign

To build anticipation, we created a custom landing page and opt-in sequence for BetterMusic, highlighting:

• The disconnect creators often feel when growing alone

• Ed’s personal experience as a self-taught producer

• The opportunity to join a more collaborative path forward

We drove traffic through:

• Ed’s 10k+ email list

• Helping him strategically with organic Instagram and YouTube content

• Behind-the-scenes teasers of the community building process

Waitlist subscribers received a short email sequence to warm them up before launch.

Launch Strategy and Founding Member Offer

We launched with a time-sensitive “Founding Member” offer: a discounted yearly plan + recognition within the community. This positioned early adopters as part of shaping the platform from the ground up.

The sales page was designed around Ed’s story, the gap in the market, and the opportunity to be part of a focused, high-quality peer group—not just another generic membership.

Promotion channels included:

• A dedicated email launch campaign

• Instagram Stories and walkthroughs

• YouTube callouts and platform demos

Results Summary

BetterMusic launched strong—with real momentum, active users, and a scalable system in place. By blending storytelling with community structure, we helped Ed move beyond content into connection and collaboration.

Key Metric 1

3% sales page conversion rate

Key Metric 2

Dozens of intro posts and early feedback threads within 48 hours

Key Metric 4

Strong live session participation from day one