How We Revived a “Dead” 7,500-Person List and Generated $8,745 in 12 Days

This client is a music producer who has been selling beats online for 2–3 years, primarily through YouTube. After seeing a consistent $8K–$10K/month in sales, a drop in YouTube traffic brought their revenue down to $4K–$5K/month. They had a 7,500-person customer email list that had never been emailed—not once.

They came to us after finding our content online, looking to answer one big question:

Can this email list be saved and turned into real revenue?

Project Snapshot

This project was about rebuilding momentum from the ground up—and turning a “dead” list into a high-performing email engine.

Our work included:

• Developing a complete email funnel strategy, from flows to campaigns

• Warming up the domain and re-engaging past buyers

• Designing and building key automations (free downloads, post-purchase, nurture, winbacks)

• Cleaning the list by encouraging unsubscribes from cold contacts

• Launching 6 weeks of weekly campaigns to build consistency

• Executing a Black Friday sales campaign after warming up the list

• Supporting with a full website redesign + promotional banner strategy

Goals Summary

Our core strategy was built around:

🎯 Goal 1: Re-engage and cleanse a completely dormant list of 7,500+ contacts

🎯 Goal 2: Build foundational flows to improve deliverability and get opens/clicks rolling

🎯 Goal 3: Warm up engagement gradually through weekly campaigns

🎯 Goal 4: Launch a time-sensitive Black Friday campaign to convert warm traffic

Execution Summary

We developed and executed a multi-phase strategy that turned a stagnant list into a revenue-generating machine—starting with backend flows and ending with a perfectly timed Black Friday sale.

Foundation – Flows and Deliverability

Before we even thought about selling, we had to warm up the domain. That meant building automations that naturally triggered high open rates and replies.

Initial Flows Built:

Free Download Flow – Once someone would free download a beat from this producer, there would be an automatic email going out to engage with these artists. This email always gets an extremely high open rate and gets a ton of replies, so it’s basically a cheat code to help your deliverability with your emails and warming up your account.

Post-Purchase Flow – After a customer purchases a beat, we send them an automated sequence of emails. Since they're customers who have just bought a product from us, they're likely to open these emails.

Performance:

These emails generated 50%–80% open rates and high engagement right out of the gate.

Building Deeper Engagement

After early success with foundational flows, we introduced more targeted automations:

• Nurture sequence with limited-time sales offer

• Exit intent flow offering a coupon to abandoning visitors

• Full website redesign with banners to promote upcoming sales

We then launched a winback flow to clean and re-activate the full 7,500-contact list.

Winback Highlights:

• 222 unsubscribes (intentional list cleaning)

• 2,619 non-openers removed

• Positive replies and higher open rates from re-engaged segments

Weekly Campaigns

To continue building engagement, we launched a 6-week series of weekly email campaigns. These focused on value, trust, and consistent traffic—no hard sales, just rhythm.

• Promoted new beats

• Encouraged replies and beat store visits

• Prepped the list for an upcoming sale!

Sales Campaign – Black Friday Launch

Once the list was warm, we dropped the perfect pitch: a Black Friday campaign with strong offers and urgency.

Highlights:

• 12-day email sequence sent to 6,197 active contacts

• Strategic CTAs, urgency, and product highlights

• Website banners matched messaging and reinforced conversion flow

Results Summary

This campaign turned a dormant list into a powerful sales engine in just six weeks—proving that engagement beats list size every time.

Key Metric 1

Total Black Friday revenue: $8,745.03 (Nov 17–28)

Key Metric 2

Previous monthly average: $4K–$5K

Key Metric 3

Email open rates: Flows (50%–80%), Winback (~20%+), Campaign (~30%)

Key Metric 4

Pruned list from 7,500 to 6,197 engaged subscribers